As painters always start with a smooth, perfectly prepped canvas to ensure a perfect   end result, makeup artists need unified, flawless even-textured skin as a the starting point for perfect makeup results every time.

“Excessive makeup is a no-no nowadays, both in show business and everyday life. People dream   of makeup that enhances the skin without drawing over attention to itself. So obviously what goes   on under the color is very important. It’s just like art you have to prime the work before coloring it. Here at Make Up For Ever, we’ve been thinking about this for 30 years, ever since we launched   our first range of primers in 1984. Primers dare for skin that’s beautiful even before makeup is applied.  That’s why we have imagined six expert formulas that can transform any skin. On the one hand you have   the white primers, which are actually translucent, they’re designed to correct all problems on the surface, from excess sebum to a lack of nutrition or a flawed skin texture. On the other, you have primers   of all colors that readjust the skin’s tonality. Six formulas, six solutions, one goal: to revive every woman’s   makeup and glow!” – Dany Sanz, Creator and Creative Director of MAKE UP FOR EVER

my new “Smoothing Base”, by MAKE UP FOR EVER !

Transform texture, balance color, invisibly correct… The foundation base or primer can do all this  and much more! Indispensable in every professional makeup kit yet still unfamiliar to many women,   this essential step comes between the cream and the foundation to enhance and prepare the skin for makeup.

Today MAKE UP FOR EVER reasserts its expertise in foundations by reinventing this   professional gesture to make it available to every woman. STEP 1 SKIN EQUALIZER goes beyond preparing the skin for makeup, it boosts the benefits of eye shadows both in terms of results and hold.

With this series of six references that discreetly perfect the skin, each woman can find the base she needs. This is much more than a primer, it is an equalizer   that can balance out every skin to provide perfect texture and the best possible base for portraying every makeup color.

step 1 SKIN EQUALIZER « SMOOTHING BASE », the filler-smoother.

The target? Uneven textures dotted with dilated pores that fail to reflect the light.

Its secret ? The EQUALIZER COMPLEX prepares the skin, silicon elastomers then smooth the pores and fill in micro-reliefs in the texture. The spherical powders make it easier to spread and boost skin softness. And silica, to bond with the light!

PS: This pore refiner also works wonders on fine lines, hollow shadows and any other bumps that darken the face. The signs of ageing vanish… even when makeup is removed!

Dany says: Layer it as much as you like. Its non-filmy texture is invisible and does not flake. It’s no wonder men have their eye on it too!

Women love it: 95% feel the pores are minimized, 86% that the skin is retextured.